B2B Influencer Marketing Strategies to Supercharge your Startup

Pritama SarkarB2B Marketing, Influencer Marketing, SaaS, Startups10 Comments

B2B-Influencer-Marketing

“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

Taru BhargavaStartups3 Comments

Seth Godin On Recruiting And What’s Cooking In The Mind Of Your Next Hire!

The start-up fraternity is always abuzz with questions on hiring, and that’s because it isn’t an easy task. It is a well-proven fact that growth-centric startups are backed by teams that are fast-paced,  adaptable and have a firm subject matter expertise. Even after cherry picking the right talent (the ones with idealistic values as mentioned above), the attrition rate is … Read More

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Team AppViralityGrowth Marketing, Startups, Strategy EvaluationLeave a Comment

203 Billion Emails In A Year!-The Untold Growth Story Of MailChimp

Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Laxman PapineniGrowth Hacks, Growth Marketing, Startups4 Comments

How Lean Marketing Made These Start-Ups A Billion Dollar Baby!

Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers  are usually not  aware of the product in the absence of  poor marketing, given the shortage of funds in the initial days. Secondly, … Read More

AppVirality & Funding – And How We Got The Couple Together!

Laxman PapineniStartups9 Comments

AppVirality & Funding- And How We Got The Couple Together

First things first, Looking to run in-app referral programs? We recently launched Personalized In-App Referrals. The humongous growth in the start-up ecosystem cannot be missed, however getting the idea validated still remains the biggest challenge for entrepreneurs. This is vital especially when a start-up is seeking funding from probable investors, VC’s or angels. During our quest to raise funds, we … Read More

Are You Awesome? Coz We Are Hiring!

Taru BhargavaStartups1 Comment

Are You Awesome? Coz We Are Hiring

  Hey Guys! Can you picture yourself in the above image, coz we are hiring and are on the lookout  for a kick-ass Android and Sales guy/gal, with the following tech requirements> Android Maverick Pre-requisites Over 2 year’s hands-on Android development experience. Should have published at least two Android apps On Google play store. Experience working with remote data via … Read More

Story of App Virality and How We Validated It

Laxman PapineniStartups3 Comments

app virality logo

App Virality is a growth hacking toolkit for mobile apps. It allows mobile app businesses to enable/disable/configure any kind of growth hack within seconds. We got this idea while we were working on our other product Giveaway.ly, where we got huge number of requests from mobile focused companies asking how Giveaway.ly can help them increase number of social mentions, app … Read More