“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More
Even though marketers spend thousands of dollars to attract a user’s attention, our users still consider recommendations from their friends and peers as a top tactic before they sign up for our SaaS product. One of the most significant reasons behind this mindset is the trust that users associate with ‘referrals’ thereby making this marketing channel a high-value currency. It … Read More
Sourcing leads at any SaaS company is pretty damn crazy. The product sales cycles are relatively long, user churn rate is extremely high and to add to the misery, there’s always a dearth of marketing qualified leads often resulting in dried up sales pipelines. Quite clearly a SaaS Marketer doesn’t have it easy! But again, should getting qualified leads be … Read More
