“Have they even tasted the tea?” That’s the thought that used to cross my mind every time I saw any of the weight-loss tea #sponsored #ads on Instagram. Don’t get me wrong, I believe in the persuasive aura of celebrities that contributed towards making influencer marketing such a huge success. Even if I’m scoffing at the ad now, maybe the … Read More
The start-up fraternity is always abuzz with questions on hiring, and that’s because it isn’t an easy task. It is a well-proven fact that growth-centric startups are backed by teams that are fast-paced, adaptable and have a firm subject matter expertise. Even after cherry picking the right talent (the ones with idealistic values as mentioned above), the attrition rate is … Read More
In person meetups can open a pandora’s box of opportunities for a tech-startup. At least, that’s what we have realized after hosting our first-the Million Install Meetup. Apart from amazing ways of connecting with an audience through online channels, everyday emails, and phone chats, most tech-startup often miss a personal face-to-face interaction with their immediate community. Meetups tend to bridge … Read More
Paul Graham once famously said, “ A start-up is a company that is designed to grow fast.” This was in 2002. Since then, traditional marketing has got a makeover, and more and more startups are looking at growth hackers to run the bigger show. But here’s the thing about Growth Hackers. Growth Hackers are the new age unicorns. We need … Read More
We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More
Every start-up faces the initial challenge of acquiring new customers to use their product. For a lot of entrepreneurs, this may get tricky for three reasons. Firstly, it’s often a hit and miss proposition. The prospective customers are usually not aware of the product in the absence of poor marketing, given the shortage of funds in the initial days. Secondly, … Read More
Being a part of a growing tech start-up means, being on your toes. In simplified terms, it requires your team to multi-task all the time. So at one point you may be coding and the next moment you may be busy creating content for your company blog.In a nutshell, the toes start to ache sooner or later. Thankfully, we are … Read More
First things first, Looking to run in-app referral programs? We recently launched Personalized In-App Referrals. The humongous growth in the start-up ecosystem cannot be missed, however getting the idea validated still remains the biggest challenge for entrepreneurs. This is vital especially when a start-up is seeking funding from probable investors, VC’s or angels. During our quest to raise funds, we … Read More
