Sourcing leads at any SaaS company is pretty damn crazy. The product sales cycles are relatively long, user churn rate is extremely high and to add to the misery, there’s always a dearth of marketing qualified leads often resulting in dried up sales pipelines. Quite clearly a SaaS Marketer doesn’t have it easy! But again, should getting qualified leads be … Read More
Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More
Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More
