App store reviews have always overwhelmed mobile app marketers. In a market which is hugely influenced by app ratings, anything lower than a coveted five star status is usually not accepted. App ratings mixed with bad reviews can make any app business bleed. Hence, it will be stupid to say that they don’t matter! Favorable ratings and reviews are a … Read More
We live in a world where apps have become a way of life. A day without Google Maps, Facebook or UBER may bring out a sense of barrenness in most of us today. This makes the ‘war of the apps’ an interesting space to watch. We can’t do without them, and that’s the precise reason that developers need to have … Read More
Paul Graham once famously said, “ A start-up is a company that is designed to grow fast.” This was in 2002. Since then, traditional marketing has got a makeover, and more and more startups are looking at growth hackers to run the bigger show. But here’s the thing about Growth Hackers. Growth Hackers are the new age unicorns. We need … Read More
We’ve been discussing growth hacking for a while now. The concept put forth by Sean Ellis is fast evolving and getting a nod of approval from new age entrepreneurs and start-up aficionados alike. But, what sets it apart is the enthusiasm and the wisdom that floats around growth hacking. Thanks to communities like GrowthHackers and Inbound, one is subjected to ideas … Read More
