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Evaluating Customer Lifetime Value Of An App User- Worth It Or Not?

Taru Bhargava10.2015App Marketing, Strategy Evaluation1 Comment

Evaluating Customer Lifetime Value Of An App User- Worth It Or Not?

Apps today are a dime a dozen. Some accomplish success, while others experience a setback. This brings us to the app dissection table with a fair amount of banter that surrounds mobile app marketing metrics. App marketing arena is often a buzz around the metrics that matter and the one’s that are often overlooked, especially when only 26% of apps … Read More

Mobile Marketing Funnel Has Changed-Here’s Why You Should Change Your Tools Too!

Laxman Papineni04.2015App Marketing, Mobile Apps5 Comments

We live in a world that is rapidly tilting in favour of mobile, and here’s a list of some startling facts that just re-iterate the fact>  · Dated July, 2014, there were 1.3 million Android app and over 1.2 million apps on Apple’s app store  and the numbers are constantly on the rise. ·  Mobile apps are digging into the share … Read More

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