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What Startups can learn from the ALS Ice Bucket Challenge?

Laxman Papineni10.2014Growth Marketing, Virality4 Comments

Group ice bucket challenge

At 10:10 I saw it first on Facebook. Twenty minutes later it hit twitter. One week and an avalanche of feeds later I finally saw what I think I saw-The next big thing of viral marketing- The ALS Ice bucket challenge in all its glory! Unless you are living with the Flintstone’s, there is no way you haven’t heard about … Read More

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