Push Notification -The Growth Hack That Your App Needs!

Taru BhargavaApp Marketing, Growth Hacks2 Comments

Push Notification -The Growth Hack That Your App Needs!

As mobile marketers, you may have tried and tested numerous app marketing tactics to keep your users appeased. Amongst the plethora of options that are available to app marketers, push notification seems to be a legit, time-tested and effective hack to boost an app’s growth. Due to inadequate planning this brilliant app marketing tactic may sometimes represent a poorly executed … Read More

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

Taru BhargavaApp Marketing, Mobile Apps, Strategy EvaluationLeave a Comment

How App Marketing Campaigns Can Help Marketers Win More Users-Examples And Tips!

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

The ‘All You Need Guide’ For Investigating Keywords For An App

Timur TaepovApp Marketing, Mobile Apps, Strategy Evaluation1 Comment

The ‘All You Need Guide’ For Investigating Keywords For An App

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More