Why Do Users Quit Apps and Never Come Back?

Hannah LevensonApp Marketing, Guest Post1 Comment

One of the most discouraging statistics for all app professionals out there is that people abandon the majority of apps they download, some even after using them just once. Sure, we might have spoiled users a bit by creating awesome apps, and they might have gotten used to getting crazy good products, but we can’t lay the entirety of the … Read More

The Ultimate List Of Referral Marketing Metrics For B2C Mobile Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

The biggest learning for a B2C Marketer is their ability to identify and measure the right metrics for a campaign. Unfortunately, most from the community waste valuable productive hours and marketing dollars chasing vanity metrics as opposed to the actionable ones. Each Marketing campaign is unique and has several associated metrics that guide a Marketer of its success or failure. … Read More

When To Shutdown A Referral Program- Lessons In Growth Marketing

Taru BhargavaApp Marketing, In-app Referrals, Referral MarketingLeave a Comment

When To Shutdown A Referral Program- Lessons In Growth Marketing

  Referral marketing and growth go hand in hand, and over the years we’ve seen everyone from SaaS businesses to, mobile apps using it to get a sweet spot with their users. Unfortunately, even the most powerful (and we mean it) marketing tactics such as referrals, need to take a back seat sometimes. And with that, we mean either a … Read More

How To Optimize Mobile Referrals – It’s More Than Adjusting Incentives!

Taru BhargavaApp Marketing, Referral Marketing1 Comment

How To Optimize Mobile Referrals - It’s More Than Adjusting Incentives!

In my opinion, Referral Marketing mimics a Bob Marley song. Just like his work, this Marketing tactic has been enjoyed from one generation to another, packaged and repackaged with changing times- altered and even re-mixed to build reach and to suit platforms. Even with constant changes, there’s more that Marketers need to plow in to reap the real value of … Read More

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Taru BhargavaApp Marketing, Referral MarketingLeave a Comment

There’s More To Mobile Referrals- A Fact Check For B2C App Business Managers

Most B2C app businesses today pick up growth tools based on assumptions or by shamelessly copying the strategy of their competitors. Excuse my brevity, but there’s much truth in the statement that I just made. Mobile based referral marketing or In-app referrals have been bitten by this approach numerous times. As a company that facilitates growth for mobile apps via … Read More

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Taru BhargavaApp Marketing, In-app Referrals, Referral Marketing1 Comment

Why Referrals Drive Most Engaging And High LTV Users For Mobile App Marketers

Referral marketing is like a bread and eggs breakfast for app marketers like you and me. Click To Tweet While we may tend to seek and implement more ornate app marketing tactics for the sake of variety, our experiences and choices ultimately bring us back to incorporating this staple technique into our mobile app growth plan. A lot of app … Read More

What App Growth Marketers Need To Know About Instagram Ads – A Two Part Guide

Taru BhargavaApp Marketing, Mobile Apps5 Comments

What App Growth Marketers Need To Know About Instagram Ads - A Two Part Guide

Increased installs, greater engagement, and higher retention rate are the bitter truth of app marketing. If you are the guy spearheading app growth for large businesses you clearly find yourselves at crossroads when it comes to the parameters mentioned above. I have often seen, numerous strategies being proposed, revamped and dissed. In the wake of all this mayhem, Facebook mobile … Read More